Win-Win or Just Winning

Artificial intelligence is transforming the way organisations prepare for and approach negotiations, but can it also help build trust and deliver better outcomes? This research explores the relationship between AI, collaboration and commercial behaviour, revealing how organisational incentives, information sharing and negotiation practices influence the ability to achieve genuine win-win results. Based on insights from 194 organisations across 22 sectors and seven global regions, the report provides practical findings for commercial, procurement, legal and contract management professionals.

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